“Our whole mission is to bring a smile to the kids…. It’s all about the kids.”
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William (Bill) Schrader is a hero — an American hero after his service to the country, and a hero to the thousands of children who come to experience his bright vision of Christmas each year.
After completing a successful military career, returning to West Michigan as a wounded war veteran, he began lighting the way to creating a West Michigan Christmas Tradition…
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Run, run Rudolph, Santa’s gotta make it to town, Santa, make him hurry, tell him he can take the freeway down…